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Smorgasboard

  • UI/UX
  • Web Design
  • Design Consultation
  • Shopify Theme
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  • Client
  • Smorgasboard
  • Category
  • Artisanal Food
  • Timeline
  • 2 Weeks
  • SErvice we provided
  • UI/UX
  • Web Design
  • Design Consultation
  • Figma
About the Project

Smorgasboard, a US-based (Florida) company specializing in artisanal Cheese & Charcuterie Boards, recently partnered with us for a comprehensive Shopify theme redesign. The main objective of this redesign was to elevate Smorgasboard's online presence, improve the design and layout of their ecommerce store, enhance the overall user experience for their customers, and ultimately drive increased sales through improved conversion rates.

Problem

The previous Shopify theme suffered from an outdated design and suboptimal information architecture, leading to a diminished user experience and negatively impacting customer engagement and conversion rates. This necessitated a comprehensive redesign to better align with the brand and improve online sales performance.

Solutions

We delivered a modernized Shopify theme featuring an enhanced visual design and improved information architecture. The solution incorporated a mobile-first approach and optimized performance to create a more intuitive and efficient online shopping experience, directly addressing the identified usability and conversion challenges.

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Key Features

Enhanced Design and Layout

A visually appealing and modern design with a clear and intuitive layout that guides users through the shopping process.

Improved User Experience

Focuses on ease of navigation, clear calls to action, and a seamless Browse experience across all devices.

Optimized for Conversions

Strategically designed elements and flows to encourage purchases and reduce cart abandonment.

Mobile-First Approach

Ensures a consistent and excellent experience for users accessing the store from smartphones and tablets.

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Impact and Outcome

Since launching the redesigned Shopify theme, Smorgasboard has experienced a significant positive impact. The improved design and user experience have led to increased customer engagement and satisfaction. We are now better positioned to attract and retain customers, ultimately driving more sales and improving our overall business performance.

Elevated Customer Experience

Customers now enjoy a more intuitive, visually appealing, and user-friendly online shopping experience.

Increased Sales and Conversion Rate

The optimized design and user flow are contributing to a higher conversion rate and increased sales revenue.

Stronger Brand Representation

The new theme better reflects our brand identity and values, creating a more cohesive and trustworthy online presence.

Improved Engagement Metrics

We are observing positive trends in key metrics such as time on site, pages per session, and reduced bounce rates.

The redesigned theme has significantly enhanced our customer experience, and we're already seeing positive indicators in engagement and potential sales growth. Excellent work!
Smorgasboard
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Imagine what we can create together.

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